Итоги Mad Stars 2024

В Южной Корее объявлены победители фестиваля Mad Stars. В этом году среди них только одно агентство из Центральной Азии - GForce (Казахстан). Кейс The National Sport of Kazakhstan получил в общей сложности 10 наград: Silver - 3, Bronze - 2, Crystal - 3, Shortlist - 2. 

Silver

1) Interactive Stars > Use of Interactive > Use of Social

2) Social & Influencer Stars > Social Insight & Engagement > Audience Targeting/Engagement Strategies

3) PR Stars > Practices & Specialism > Corporate Responsivility & Creating Shared Value

Bronze

4) Social & Influencer Stars > Social Insight & Engagement > Community Building & Management

5) PR Stars > Practices & Specialism > Brand Voice

Crystal

6) Interactive Stars > Use of Interactive > Use of Web Campaigns

7) Entertainment Video Stars > Type > Broadcast

8) SDGs (Sustainability Development Goals) Stars > SDGs > Gender Equality

Shortlist

9) Direct Stars > Use of Direct Marketing > Use of Social in a Direct Marketing Campaign

10) Diverse Insights Stars > Sectors > Non-for-Profit/Charity/Government