В Южной Корее объявлены победители фестиваля Mad Stars. В этом году среди них только одно агентство из Центральной Азии - GForce (Казахстан). Кейс The National Sport of Kazakhstan получил в общей сложности 10 наград: Silver - 3, Bronze - 2, Crystal - 3, Shortlist - 2.
Silver
1) Interactive Stars > Use of Interactive > Use of Social
2) Social & Influencer Stars > Social Insight & Engagement > Audience Targeting/Engagement Strategies
3) PR Stars > Practices & Specialism > Corporate Responsivility & Creating Shared Value
Bronze
4) Social & Influencer Stars > Social Insight & Engagement > Community Building & Management
5) PR Stars > Practices & Specialism > Brand Voice
Crystal
6) Interactive Stars > Use of Interactive > Use of Web Campaigns
7) Entertainment Video Stars > Type > Broadcast
8) SDGs (Sustainability Development Goals) Stars > SDGs > Gender Equality
Shortlist
9) Direct Stars > Use of Direct Marketing > Use of Social in a Direct Marketing Campaign
10) Diverse Insights Stars > Sectors > Non-for-Profit/Charity/Government
Comments